Bing Pan, Ph.D.

Associate Professor and Head of Research in the Office of Tourism Analysis

Address: Beatty Center, Room 315
Office Hours: Mon/Wed 2 PM - 4 PM, and by appointment
Phone: 843.953.2025
E-mail: bingpan@gmail.com
Curriculum Vitae: Download

Education

Cornell University - Ithaca, NY
Post-Doctoral Fellow, Sep 2003-May 2005

University of Illinois at Urbana-Champaign - Champaign, Illinois
Ph.D., Tourism Management, May 2003
Dissertation: Travel Information search on the Internet: An exploratory study (PDF) (Presentation)

Nanjing University - Nanjing, China
M.S., Natural Geography, Jun 1998

Nanjing University - Nanjing, China
B.E., Tourism Planning and Management, Jun 1995

Research Interests

• Uses of information technologies in tourism industry, information systems, online behavior, and consumer behavior in tourism

Courses Taught

• Hospitality and Tourism Information Management, January, 2011, Hong Kong Polytechnic University EMBA Program in Hangzhou, China
  
• Principles of Travel and Tourism, Spring 2010 (PDF)
• Summer 2010 Study Abroad in Asia University, Taiwan
• HTMT 360 Summer Study Abroad in China! 
• HTMT 360 Hospitality and Tourism Technology (PDF)
• DSCI 300 HTM Management Information Systems (PDF)
• HTMT 360 ST Online Marketing for HTM (PDF)
• Introduction to Tourism, Nanjing University, China

Honors and Awards

• Editorial Review Board: Touism Management, Journal of Travel Research, Journal of Information Technology and Tourism, Journal of China Tourism Research
• Best Researcher Award, School of Business, College of Charleston, 2010
• Best Paper Award, 2010 ENTER Conference, February, 2010  (PDF)
• Senior Scholars Best IS Publication Award, 2009
• Best Paper Award in MIS Quarterly in 2009 (PDF)
• Charles Goeldner Best Paper Award in Journal of Travel Research in 2009 (PDF)
• Finalist for Best Paper Award, 2009 ENTER Conference, January, 2009 (PDF)
• Best Poster Paper Award on 2007 ISTTE Annual Conference, June, 2007  (PDF)
• Honor Society of Phi Kappa Phi, 2002
• Distinguished Illinois Fellowship, University of Illinois, 1998-2001
• Excellent Graduate Scholarship, Nanjing University, 1997

Publications

JOURNAL ARTICLES

Wang, F., Liu, J., Pan, B., Zhao, L., & Zhang, M. (in press). Stuck between the historic and modern China: A case study of children's space in a hutong community. To appear in Journal of Environmental Psychology. (PDF)

Litvin, S.W., Pan, B., & Smith, W.W. (in press). Festivals, special events, and the 'rising tide'. To appear in International Journal of Event and Festival Management. (PDF)

Fesenmaier, D.R., Xiang, Z., Pan, B., & Law, R. (in press). An analysis of search engine use for travel planning. To appear in Journal of Travel Research. (PDF)

Pan, B., & Li, X. (2011). Long tail of destination image and search marketing. Annals of Tourism Research, 38(1): 132-152. (PDF)

Pan, B., Xiang, Z., Law, R. & Fesenmaier, D.R. (2011).The dynamics of search engine marketing for tourist destinations. Journal of Travel Research, 50(4): 365-377. (PDF)

Xiang, Z., Fesenmaier, D. R., Pan, B., & Law, R. (2010). Assessing the visibility of Destination Marketing Organizations in Google: A Case study of Convention and Visitors Bureau websites in the United States. Journal of Travel and Tourism Marketing, 27(7): 519-532. (PDF)

Xiang, Z., & Pan, B. (2011). Travel queries on cities in the United States: Implications for search engine marketing for tourist destinations. Tourism Management, 32(1): 88-97. (PDF)

Hung, K., Li, X., Pan, B., & Petrick, J. (2010). Knowledge dissemination in tourism education: A case of tourism marketing. Journal of Travel and Tourism Marketing, 27(5): 519-532. (PDF)

Pan, B. (2010). Online travel surveys and response patterns. Journal of Travel Research, 49(1): 121-135. (PDF)

Zhang, L., Pan, B., Smith, W.W., & Li, X. (2009). An exploratory study of travelers' use of online reviews and recommendations: A qualitative approach. Journal of Information Technology and Tourism, 11(2): 157-167. (PDF)

Smith, W.W., & Pan, B. (2009). Purchase involvement of travel products and segmentation of student travellers. Anatolia: An International Journal of Tourism and Hospitality Research, 20(2): 331-343. (PDF)

Cyr, D., Head, M., Larios, H., & Pan, B. (2009). Exploring human images in website design across cultures: A multi-method approach. MIS Quarterly, 33(3): 539-566. (PDF) Best Paper Award in MIS Quarterly in 2009

Smith, W.W., Pan, B., Li, X., & Zhang, L. (2009). Conceptualizing the impact of geographic knowledge on trip planning. Tourism Geographies, 11(3): 350-368. (PDF)

Li, X., Pan, B., Zhang, L., & Smith, W.W. (2009). Online information search and image development: Insights from a mixed method study. Journal of Travel Research, 48 (1): 45-57. (PDF) Charles Goeldner Best Paper Award in Journal of Travel Research in 2009

Lorigo, L., Haridasan, M., Brynjarsdóttir, H., Xia, Ll, Joachims, T., Gay, G., Granka, L., Pellacini, F., & Pan, B. (2008). Eye tracking and online search: Lessons learned and challenges ahead. Journal of American Society for Information Science and Technology, 59(7): 1041-1052. (Link)

Crotts., J., Pan, B., & Raschid, A.E. (2008). A survey method for identifying key drivers of guest delight. International Journal of Contemporary Hospitality Management, 20(4): 462-470. (PDF)

Litvin, S., Goldsmith, R.E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3): 458-468. (PDF)

Mack, R.W., Blose, J.E. & Pan, B. (2008). Believe it or not: Credibility of blogs in tourism. Journal of Vacation Marketing, 14(2): 133-144. (PDF)

Pan, B. Li, X., Zhang, L., & Smith, W.W. (2007). An exploratory study on the satisfaction and barriers of online trip planning to China: American College students’ experience. Journal of Hospitality and Leisure Marketing, 16(1-2), 203-226. (PDF)

Crotts, J., & Pan, B. (2007).  Destination appraisals.  Annals of Tourism Research, 34(2): 541-544. (PDF)

Pan, B, MacLaurin, T. & Crotts, J. (2007). Travel blogs and their implications for destination marketing. Journal of Travel Research, 46(1): 35-45. (PDF)

Pan, B., Litvin, S.W., & O'Donnell, T. (2007). Understanding accommodation search query formulation: The first step in putting 'heads in beds'. Journal of Vacation Marketing, 13(4): 371-381. (PDF)

Joachims, T., Granka, L., Pan, B., Hembrooke, H., Radlinski, F., & Gay, G. (2007). Evaluating the accuracy of implicit feedback from clicks and query reformulations in Web Search. ACM Transactions on Information Systems, 25(2): 1-27. (PDF )

Pan, B.,Hembrooke, H., Joachims, T., Gay, G., & Granka, L. (2007). In Google we trust: Users’ decisions on rank, position and relevancy. Journal of Computer-Mediated Communication, special issues on The Social, Political, Economic and Cultural Dimensions of Search Engines, 12(3): article 3. (Link)

Pan, B., Hembrooke, H., Gay, G., & Gonsalves, G.C. (2006). Bridging the gap: A conceptual model of the access of digital libraries. Journal of Digital Information, 7(2). (PDF)

Pan, B, Gay, G.K., Saylor, J., Hembrooke, H. (2006). One digital library, two undergraduate classes, and four learning modules: Uses of a digital library in classrooms. Submitted to Journal of American Society for Information Science and Technology, 57(10): 1315-1325. (PDF)

Lorigo, L., Pan, B., Hembrooke, H., Joachims, T., Granka, L., & Gay, G. (2006). The influence of task and gender on search and evaluation behavior using Google. Information Processing and Management, 42(4): 1123-1131. (PDF)

Pan, B., & Fesenmaier, D.R. (2006). Online information search and trip planning process. Annals of Tourism Research, 33(3): 809-832. (PDF)

Pan, B., & Fesenmaier, D. R. (2000). A typology of tourism related web sites: Its theoretical foundation and implications. Information Technology and Tourism, 3(3/4), 155-176. (PDF)

Zhang, J., Du, J., Zhou, Y., Zhang, S., & Pan, B. (1999). Spatial structure of tourist source areas for the naturally scenic sightseeing places: A case study of Jiuzhaigou. Acta Geeographica Sinica (in Chinese) , 54(4): 357-364. (PDF)

Pan, B., & Yang, D. (1998). Image design for tourism cities. Urban Planning Forum (in Chinese), 36(1): 54-60. (PDF)

REFEREED CONFERENCE PROCEEDINGS

Tierney, H. L.R., & Pan, B. (2011). A Poisson regression examination of the relationship between website traffic and search engine queries. Joint Statistical Meetings, Miami Beach , Florida, July 30–August 4, 2011. (PDF)

Blackwell, C., Pan, B., Li, X., & Smith, W. (2011). Power laws in tourist flows, Travel and Tourism Research Association Annual Conference, London, Ontario, June 19-21, 2011. (PDF)

Pan, B., Wasko, J., Smith, K., Litvin, S., Mueller, R., Li, Q, & Zhang, J. (2011). Cultural education through study abroad in China: A case study. TEFI World Congress 2011, Philadelphia, PA, May 18-21, 2011. (PDF)

Pan, B., & Zhang, L. (2010). An eyetracking study on online hotel decision making: The effects of images and number of options. Travel and Tourism Research Association Annual Conference, San Antonio, June 20-22, 2010. (PDF)

Pan, B., & Li, X. (2010). A cone-shaped typology of destination cities in the United States. Travel and Tourism Research Association Annual Conference, San Antonio, June 20-22, 2010. (PDF)

Fesenmaier, D.R., Z. Xiang, Pan,B, & R. Law, (2010). An Analysis of Search Engine Use for Travel Planning. ENTER Conference on Information Technology and Tourism (ENTER 2010), at Lugano, Switzerland. (PDF) Best Paper Award

Pan,B, Z. Xiang, Z., H. Tierney, D.R. Fesenmaier, & R. Law, (2010). Assessing the Dynamics of Search Results in Google. ENTER Conference on Information Technology and Tourism (ENTER 2010), at Lugano, Switzerland. (PDF)

Xiang, Z., Pan, B. & Fesenmaier, D.R. (2009). Benchmarking the visibility of websites in Google: Implications for search engine marketing of tourism destinations. Annual Conference of Travel and Tourism Research Association (TTRA 2009), Honolulu, USA. (PDF)

Pan, B., & Li, X. (2009). The long tails of destination image. Annual Conference of Travel and Tourism Research Association (TTRA 2009), Honolulu, USA. (PDF)

Xiang, Z., & Pan, B. (2009). Travel queries on cities in the United States: Implications for search engine marketing in tourism. ENTER Conference on Information Technology and Tourism, 2009. Amsterdam, Netherlands. (PDF) Runner-up for Best Paper Award

Xiang, Z., Pan, B., & Fesenmaier, D.R. (2008). Benchmarking the visibility of the 50 state tourism offices in Google: Implications for search marketing for DMOs. 2008 ICHRIE Annual Conference, Atlanta, USA. (PDF)

Xiang, Z., Pan, B., & Fesenmaier, D.R. (2008). Developing SMART-Search: A search engine to support the long tail in destination marketing. Annual Conference of Travel and Tourism Research Association (TTRA 2008), Philadelphia, USA. (PDF)

Li, X., Smith, W.W., Pan, B., & Zhang, L. (2008). Baseline and Enhanced image: The effect of online information search. Annual Conference of Travel and Tourism Research Association (TTRA 2008), Philadelphia, USA. (PDF)

Pan, B. (2007). A model of scholarly communication in tourism and an Open Access initiative. 2007Annual Conference of International Society of Travel and Tourism Educators, Charleston, SC. (PDF) Best Poster Paper Award

Pan, B., Smith, WW., Zhang, L., & Li, X. (2007). Satisfaction of online trip planning: A mixed-method approach. 5th Bi-Annual Symposium of the International Society of Culture, Tourism, and Hospitality Research, Charleston, SC. (PDF)

Smith, W.W., Pan, B., Li, X., & Zhang, L. (2007). Tips and traps: Methodological issues related to conducting an online trip planning study. Annual Conference of Travel and Tourism Research Association (TTRA 2007), Las Vegas, USA. (PDF)

Pan, B., Crotts, J.C., & Muller, B. (2007). Developing web-based tourist information tools using Google map. Information and Communication Technologies in Tourism 2007: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2007). New York: Springer-Verlag. (PDF)

Pan, B., & Turner, G.B. (2006). Tourist information search and acquisition: An extended framework. Annual Conference of Atlantic Marketing Association, Charleston, SC, USA. (PDF)

Pan,B., & Litvin, S. (2006). Real users, real trips, and real queries: An analysis of destination search on a search engine. Annual Conference of Travel and Tourism Research Association (TTRA 2006), Dublin, Ireland. (PDF)

Crotts, J., Pan, B., & Dimitry, C. (2006). Hospitality Performance index: A case study of developing an Internet-based competitive analysis and benchmarking tool for hospitality industry. Annual Conference of Travel and Tourism Research Association (TTRA 2006), Dublin, Ireland. (PDF)

Joachims, T., Granka, L., Pan, B., Hembrooke, H., & gay, G. (2005). Accurately Interpreting Clickthrough Data as Implicit Feedback. To appear in Conference Proceedings on Research and Development in Information Retrieval (SIGIR), 2005, Salvador, Brazil, August 15-19, 2005. (PDF)

Pan, B, Gay, G.K., Saylor, J., Hembrooke, H.A., Henderson, D. (2004). Usability, learning, and subjective experience: User evaluation of K-MODDL in an undergraduate class. In H. Chen, M. Christel, & E. Lim (Ed.), Proceedings of the Fourth ACM/IEEE Joint Conference on Digital Libraries (JCDL' 04) (pp. 188-189). New York: ACM. (PDF) (Presentation)

Pan, B, Hembrooke, H.A., Gay, G.K., Granka, L.A., Feusner, M.K., and Newman, J.K. (2004). The Determinants of web page viewing behavior: An eye-tracking study. In A. Duchowski (Ed.), Proceedings of Eye Tracking Research & Applications Symposium (ETRA 04) (pp. 147-154). New York: ACM. (PDF) (Presentation)

Pan, B., & Fesenmaier, D.R. (2003). Travel information search on the Internet: An exploratory study. In A. J. Frew, M. Hitz, & P. O'Connor (Ed.), Information and Communication Technologies in Tourism 2003: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2003) (pp. 242-251). New York: Springer-Verlag. (PDF) (Presentation)

Pan, B., & Fesenmaier, D.R. (2002). Semantics of tourism and travel information search on the Internet. In A. J. Frew, M. Hitz, & K. W. Wober (Ed.), Information and Communication Technologies in Tourism 2002: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2002) (pp. 320-328). New York: Springer-Verlag. (PDF) (Presentation)

Pan, B., & Fesenmaier, D.R. (2001). Exploring caller dialogue: Analyzing directed information search for tourism products. In P. J. Sheldon, K. W. Wober, & D.R. Fesenmaier (Ed.), Information and Communication Technologies in Tourism 2001: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2001) (pp. 244-250). New York: Springer-Verlag. (PDF) (Presentation)

Pan, B., & Fesenmaier, D.R. (2000). A typology of tourism related web sites: Its theoretical background and implications. In D. R. Fesenmaier, S. Klein, D. Buhalis (Ed.), Information and Communication Technologies in Tourism 2000: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2000) (pp. 381-395). New York: Springer-Verlag. (PDF)

Pan, B., & Fesenmaier, D.R. (1999). Investigating sustainable development of China's national parks on urban fringe: A case study. In R.N. Moisey, N.P. Nickerson, & D.B. Klenosky (Ed.), Proceedings of Annual Conference of Travel and Tourism Research Association (TTRA 1999), Halifax, Canada (pp. 252-260). (PDF) 

BOOK CHAPTERS

Pan, B., & Crotts, J. (in press). Theoretical models of social media, marketing implications, and future research. In Sigala, M., Evangelos, C., & U. Gretzel. (Eds.), Web 2.0 in travel, tourism and hospitality: theory, practice and cases. Surrey, UK: Ashgate Publishers.

Pan, B., & Fesenmaier, D.R. (2006). Travel information search on the Internet and the implications for designing travel recommendation systems. In D.R. Fesenmaier, H. Werthner & K. W. Wöber. (Eds.), Travel destination recommendation systems: Behavioral foundations and applications. Oxfordshire: CABI publishing. (PDF)

Pan, B., Walker, K., Gay, G., & Saylor, J. (2006). Learning objects in classrooms. Alex Koohang & Keith Harman, Eds., Learning Object Applications & Future Directions. Informing Science Institute. (PDF)

Pan, B. & Hembrooke, H. (2005). User-centered design for KMODDL digital library. in Hans Schuttenbeld, Eds., User Centered Design Works. IOP Human-Machine Interaction.

BOOK REVIEW

Pan, B. (2011). Review of Information retrieval: Searching in the 21st century. Journal of Information Technology and Tourism, 12(4) (PDF)

Pan, B. (2008). Review of Handbook of Consumer Behavior, Tourism, and the Internet. International Journal of Contemporary Hospitality Management, 20(6): 711-712 (PDF)

PANELS AND PRESENTATIONS

Gay, G., Pan, B., Lagoze, C., David, S., and Warner, S (2005). Evolving social networks in scholarly communication. In Panel Proposal Digital Libraries as Sites of Communication and Technical Practice. To present on the 55th Annual Conference of the International Communication Association, New York, May 26-30, 2005.

David, S., Gay, G., Lagoze, C., Pan, B., & Warner, S. (2005). Appraise – Beyond threaded conversations in scholarly publishing, to be appear in the Workshop of Beyond Threaded Conversation, Presented at Conference on Human Factors in Computing Systems (CHI) 2005, Portland, April 2-7, 2005.

Pan, B., & Rowe, J. (2004, November) Panel discussion on Physical artifacts and their representations in digital libraries. Paper presented at the Annual Meeting of National Science Digital Library, Chicago, IL.

Pan, B., & Gay, G.K. (2003, October). User-centered design (UCD) Workshop. Paper presented at the Annual Meeting of National Science Digital Library, Washington, DC.

Pan, B., & Gay, G.K. (2003, October). Eye tracking methodology in the design and evaluation of digital libraries. Paper presented at the Annual Meeting of National Science Digital Library, Washington, DC.

Gay, G.K., & Pan, B. (2003, October). Integrating social navigation tools in digital libraries: Why, what, and how?. Paper presented at the National Science Digital Library: Evaluating Educational Impact Workshop, Washington, DC.

INVITED TALKS

Pan, B. (2011). Charleston Hospitality Performance, 2010 and 2011, May 18, 2011, Charleston Area Hospitality Association Monthly Meeting.

Pan, B. (2011). 2010 Impact of Tourism on the Charleston Economy, April 12, 2011, Charleston Travel Council Monthly Meeting.

Pan, B. (2011). Social Media Rule(s)!, January 27, 2011, Training Session for SMG Worldwide.

Pan, B. (2010). The New Charleston Tourists, June 2, 2010, King Street Marketing Group Monthly Meeting. (PDF)

Pan, B. (2010). Theories and Applications of Social Media, December 1, 2009 and February 2, 2010, Training Session for SMG Worldwide. (PDF)

Pan, B. (2010). The Impact of Tourism on the Charleston Economy: The Last Five Years and Beyond, April 13, 2010, at the Charleston Area Travel Council Monthly Meeting(PDF)

Pan, B. (2010). Charleston Lodging in 2009 by the Numbers, January 20, 2010 at Charleston Area Hospitality Association Monthly Meeting. (PDF)

Pan, B., Xiang, Z., & Fesenmaier, D.R. (2009). , Destination marketing competitiveness and search engine marketing, July 17, 2009 at Hong Kong Polytechnic University (PDF)

Pan, B. (2008). Bridging the gap: Tourism and information technologies, June 16, 2008 at Nanjing University. (PDF)

Pan, B. (2008). Online tourism marketing in a global market, February 12, 2008 at University of South Carolina. (PDF)